Putting Dogs on Hats and Hats on Dogs.

It started in a kennel, not a boardroom

Running a kennel means dogs are around constantly, and people photograph them constantly. We kept noticing how little there was that a dog could actually wear and look good in. Everything was a costume: novelty prints, sizing that fit nothing, gone after one picture.

So we made the thing we wanted to buy, starting with the hats. Structured six-panel, three colorways, with ear openings and an adjustable chinstrap so it stays on a dog’s head rather than sliding straight off it. That is where the name comes from — we put dogs on hats, and we put hats on dogs.

Why the shop is for every dog

Here is the thing we figured out: if a piece is shaped properly and made properly, it works on any dog. The fit that flatters an XL flatters a lab, a shepherd, a terrier, a rescue mutt of uncertain parentage.

So this is not a bully shop. It is a dog style shop, built by people who are around dogs all day and got tired of them having nothing good to wear. Every breed, every size.

What we actually promise

• Our dogs wear it first. Everything goes on our own pack before it goes in the shop. If it does not look right or sit right here, it does not get sold.
• No mystery sizing. Measurements are listed plainly, and our size guide tells you how to measure your dog in about thirty seconds.
• Thirty days, no interrogation. If the fit is not right, send it back. See returns.